Australian online boutique Dress Up is is at the forefront of Australian designer fashion. The moment I started browsing the site I was instantly intrigued and I knew I had to share it with you! I can’t put into words how captivating the online store is, almost within seconds of entering, it instantly transports you to the brands culture, leaving you with the feeling that you physically walked into a shop.

Perhaps it’s the aesthetics of the site, the inviting feel and exquisite minimalism images that makes the brand a stand out from so many. Let me tell you more about this incredibly brand and the very talented designer behind it.

Stephanie Downey founded dress up.net.au in 2006 after completing her Bachelor of Arts Fashion at RMIT. Fast forward to 2014 which saw the year she was a finalist in the prestigious Woolmark 2014 Australian Division, Stephanie designs clothes for the girl who thinks about fashion in such a way that is ‘no magazine’. Dress Up is about clothing that reflects human emotion which is both personal and unique. Perhaps a more sensitive approach to fashion, this  clothing brand can be powerful and vulnerable all at the same time.

The website is use friendly and it cannot be stated enough how incredibly beautiful and inviting it is to shop.Each piece of clothing belongs to a bigger story, displaying originality and a subtle feminine grace. This collection is not short of originality, from the visual layout of the online store to the individual pieces, the brand itself is very unassuming.



(Pictured above is the Leisure Pant & Routine Sweater)

With so much choice, believe me when I say you will fast become a repeat customer.

Pictured right is the Essential Shift Dress. ($280.00) An A-line knit shift dress that features a raglan sleeve and a inset neckband, Made from a combination of wool and nylon this beautiful shift dress is a must have item in your wardrobe for the cooler months.


Another stand-put piece is the Belted Rib Sweater, pictured below ($365.00). A close fitting cropped sweater featuring a jersey and rib knit contest with a self knitted belt. Made from a combination of wool, nylon, alpaca and acrylic this beautiful knit will quickly become a staple in your wardrobe.

Dress Up ship Australia wide and offer free shipping on all Australian orders. Expect to receive your order within 1-3 business days. Returns are accepted for a full refund providing garments are in perfect condition with tags attached,  sale items can be returned only for exchanges. All items are made in Australia

Be sure to follow Dress Up on-





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